While working at Paywith, I served as a Product lead for our strategic partnership with Bangor Savings Bank (BSB). My focus was on the design and delivery of innovative payment and rewards initiatives, while also defining the core marketing and messaging, that directly supported BSB’s goals of increasing cardholders and merchant adoption.
My contributions included:
Buoy Local Rewards Program: I designed the product for this initiative, enabling local merchants to run seamless rewards programs without needing proprietary apps or cards. This drove local merchant engagement and increased card utilization for BSB customers.
GenU (later Pling): I led the design process of this financial literacy product—a teen payment card with robust parental controls and monitoring—which successfully opened a new, strategic demographic for BSB cardholder growth.
The collective success of these programs resulted in the acquisition of thousands of new cardholders and merchant accounts for Bangor Savings Bank.
My efforts contributed to BSB’s breakthrough innovation in programmable payments, specifically through the creation of the IncumbentFI joint venture and the deployment of the Fintech Switch. This core technology delivered a differentiated 'one-card' experience for cardholders and was recognized with the prestigious 2023 Celent Model Bank Award for Payments Innovation.
Press & Recognition:
Celent Model Bank Award: Bangor Savings Bank: Programmable Payments on Card Rails (Celent)
