We partnered with Pit Viper Sunglasses across multiple campaigns, acting as the lead producers for high-impact commercial and photo asset delivery, which spanned marketing, online, digital, and retail use. These were complex productions that involved coordinating large casts and crews, permitting, stunts, and managing budgets. The final campaigns significantly outperformed their average content on social media, achieving between 130–270% higher engagement and reach.
Campaigns
Pit Viper XS
Role: Producer / Co-writer / CastingCampaign Focus: Create market awareness of Pit Viper's first child-sized sunglasses.
Impact: Wildly outperformed average engagement and viewership of content by over 500%.
Fondue
Role: Producer / Co-writer / Casting / Editor
Campaign Focus: Create market awareness of new style of sunglasses, The Fondue.
Impact: Outperformed similar social content by 180%.
Slammer
Role: Producer / Co-writer / Casting / Editor
Campaign Focus: Create market awareness of new style of sunglasses, The Slammer.
Impact: Delivered various assets that outperformed similar social content by 410%.
Admirer
Role: Producer / Co-writer
Campaign Focus: Create market awareness of new style of sunglasses, The Admirer.
Campaign Focus: Outperformed viewership and engagement on social platforms by over 320%.