In collaboration with Scott Sports, we successfully developed and produced two major campaigns that drove a significant creative evolution for their brand. Both productions were large-scale, demanding complex pre-production (detailed storyboarding and scripting) and on-set execution, involving large specialized crews and sophisticated special effects. Crucially, both campaigns delivered strong results, outperforming Scott's engagement benchmarks by 230–514%.
Campaigns
Night of the Spark
Role: Co-Director / Producer / EditorCampaign Focus: Launch of their new bike, the Scott Spark.
Impact: Outperformed viewership on other campaigns by 263% and engagement by 514%.
Trail Encabulator
Role: Writer / Producer / Editor / Casting
Campaign Focus: Product launch of their bike, the Genius.
Impact: Outperformed engagement on similar campaigns by 230%.