For Jenson USA, we produced a series of "Kids React" mountain biking videos aimed at increasing brand awareness and attracting families to their retail business.
The campaign successfully captured audience attention, with three reels amassing over 3.5 million views. More importantly, this wasn't just passive viewing – the average reel achieved an excellent 3.0% engagement rate. This rate not only surpassed the client's prior average of 2%, but did so while driving an unprecedented 140x increase in viewership, establishing a new, highly successful content format for the brand.
Role: Producer / Casting / Editor
Campaign Goal: Sales on Jenson USA's website.
Impact: Drove high sales and viral recognition of the brand.