While at IFHT Films we developed and produced high-impact campaigns for Mountain Equipment Company that vastly outperformed similar their regular content by 200–300% for views and engagement. Our greatest success was the Zipline campaign that we were informed was MEC's most engaged campaign of all-time.
Campaigns
Zipline
Role: Co-Director / Writer / EditorCampaign Focus: April Fool's Day video.
Impact: MEC's most engaged and shared campaign to date. Over 5,000 likes, 290 comments and 275K views on Instagram alone.
How to be a Rock Climber
Role: Writer / Producer
Campaign Focus: General brand awareness.
Impact: 2.9 Million Views, 44K Likes, 1,400 Comments on YouTube.
My First Time Camping
Role: Writer / Producer / Actor
Campaign Focus: General brand awareness.
Impact: 1 Million Views, 16K Likes, 914 Comments on YouTube.