We were hired by PCI Developments to produce a commercial for their upcoming apartment development, Plaza One at King George Hub. I developed and pitched three concepts; the chosen one was an homage to 90s sitcom opening credits.
We produced various cuts for television, radio, and online pre-roll ads. Notably, the TV spot aired on CTV during the Super Bowl. The project was so successful that our concept was used in subsequent commercials for other developments.
Role: Co-Director / Producer / Writer / Actor
Campaign Goal: Drive pre-sales of condo units.
Impact: Drove high sales, concept used in future campaigns, played during Superbowl.